MBA in Business Strategy from the University of Quebec in Montreal With Mediaclip for 13 years where she rose from Marketing Director to Product Manager, before becoming Mediaclip Chief Growth Officer.  Her main objective is to add value drivers to Mediaclip consumers and customers by proposing, integrating  and spearheading innovative new personalization products and market strategies, in particular for the web2print marketplace. She also works with retailers and brand owners to help them optimise their product customisation workflow, thereby maximising conversion rates and consumers loyalty.