Apologies, we won’t be providing cocktails but what do conversations at cocktail parties tell us about how our brains work? Personalisation has become a vital tool for marketers seeking to establish a deep connection with their target audience. With a thorough understanding of the customer journey, brands can personalise their marketing efforts to meet the unique needs and preferences of each customer. This requires developing a robust customer data strategy that can capture relevant data points and analyse them to gain insights into customer behaviour. In this presentation, we will explore the power of personalisation in marketing and how it can be harnessed to drive customer engagement and loyalty. We will also examine the importance of understanding the customer journey, which is crucial for identifying pain points and opportunities to personalize. Finally, we will delve into the key components of a customer data strategy, including data collection, analysis, and application.