Drawing on product trends insights from millions of purchases, we’ll explore the evolution of personalisation content from pictures and texts to more modern self-expression art, generative AI and AR.. Get inspired to expand your vision of what can be personalized (regarding new product trends) and what kind of content (from monograms, images, drawings etc.) can help you differentiate yourself. In a dynamic context, we will review best practices and explore new ideas on how to maximize the WOW effect of an offering. Some segment specific data and user cases will also illustrate the broadening of the personalisation market. We will also explore HOW the emotional connection between the consumer and their product creation process increases the sale value and entices customer loyalty over time.