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2023 Agenda

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For the youngest generations - Gen Z and Gen A - personalisation is everything

23 May 2023
This talk will examine who the youngest generations are and how they choose, engage with and maintain a close relationship with brands - from the biggest brands in the world to the small, cool ones. Here, Chloe will reveal that central to the brand relationship is personalisation, with younger audiences and consumers needing to feel seen and individualised, how this deepens and enriches the brand/younger consumer relationship and ensures a dynamic future in a competitive and uncertain future.  
Chloe Combi, Author, Gen Z/A Expert - Author