With over 20 years of experience in print, mainly inkjet, Chris is focused on leveraging technology and knowledge to improve quality, productivity, and customer satisfaction.

In his previous roles in product management and marketing at EFI, he played a key role in shaping the future of Fiery products for high-growth markets such as Textile, Display Graphics, Packaging, and Industrial Printing. He also helped educate the market on Fiery offerings and industry trends, market knowledge, and cutting-edge technology.

In his current role as the global sales lead for Fiery Display Graphics, Chris ensures that customers have access to the right solutions to overcome their bottlenecks and pain points, and are supported by the right channel or direct partner.