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Colin Strong

Colin Strong

Global Head of Behavioural Science, Ipsos

Colin Strong is Head of Behavioural Science at Ipsos, providing leadership on the application of the discipline to a wide range of client challenges.

While the work of the behavioural science team at Ipsos covers both private and public sector, with a particular focus on the human relationship with technology and data – with a particular focus on personalisation. He is also Professor of Consumer and Behavioural Psychology at Nottingham University Business School where he is actively engaged in a range of programmes including a significant body of work on autonomous systems. 

He is a published author (Humanizing Big Data), editor of the Frontline Be Sci blog and is currently working on book about behaviour change. 

Sessions

The print value chain at Personalisation Experience 2023

Brother

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