Gianfranco has over 20 years experience in CRM and Personalisation. 

Most recently he led CRM and Personalisation for Natura & Co. The group comprises the four iconic brands of Aesop, Avon, Natura and The Body Shop. 

Prior to transitioning to a Group role, he was at Aesop where he was responsible for Global CRM including Recognition and Replenishment.  Joining Aesop in 2019 he transformed the brand’s capabilities in how they directly engage with customers across their markets and regions. Those capabilities centred on delivering technology, people and data to support Aesop’s truly unique vision of understanding the customer.  

He is currently working with Avon to transform their personalisation and CRM capabilities. 

Prior to his Natura & Co roles, Gianfranco spent most of his career agency side working with brand as diverse as BMW, adidas, BT, Disney and easyjet to name but a few. 

With a first degree in Astrophysics, he enjoys explaining that engaging with customers in a relevant way need not be rocket science!